Brands & Retailers

We unlock the hidden value in the retail ecosystem.

Negotiations
Strategic Partnerships
Category Management
Training & Coaching
Groundbreaking tools (portager.ai)
Who we are

Meet the team.

Meet our Team

Our team at Conlego brings a wealth of experience in retail and brand negotiations, partnership building, joint business planning, and category management.

Meet Daniel
Daniel Duty

Founder & CEO

Meet Will
Will Davis

Founder & COO

Meet Alex
Alex Kopplin

Principal

Kryssa Byron Profile
Meet Kryssa
Kryssa (Anderson) Bryon

Senior Engagement Manager

Meet Benton
Benton is a former merchant and negotiations leader at Abercrombie & Fitch and Target. 

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Benton Uttley

Senior Engagement Manager

Meet Mark
Mark brings deep expertise in shaping the future of retail. His perspective is informed by experience across every dimension of the retail ecosystem.

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Mark Mathews

Senior Engagement Manager

Meet Scott
A former senior merchant and negotiations leader with Target, Scott brings significant experience to our retail practice. 

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Scott Robertson

Senior Advisor

Lisa Naughton
Meet Lisa
Lisa is a former Best Buy executive where she led major merchandising innovation projects in the omnichannel space.

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Lisa Naughton

Chief of Staff

Meet Maggie
Maggie is a former Finance Manager with Best Buy and was also a Partnerships Manager for Askov Finlayson’s private label.
Maggie Weiers

Associate

Meet Mark
Mark is a former sales planner and merchant for Sony PlayStation and Target.

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Mark Hill

Associate

Meet Faye
Faye is a former member of Deloitte and is an expert in management information systems and supply chain & operations management.

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Faye Zhang

Senior Analyst

Meet John
John Pouchot

Associate

Why Conlego?

1.

Dual Mastery. Deep Expertise.

Lasting value can only be unlocked with a combination of retail, brand & negotiation mastery. We have it all.

2.

True Alignment

Our solutions are different from traditional consulting because we are actually aligned and collaborate with our customers. We listen, are curious to learn more, and develop solutions that actually work for those on the front lines. 

3.

Lasting Impact

We create processes, training and tools, as well as a deeply rooted culture of merchant and brand mastery, that produce sustainable results for the long-term.

Results

$B+
COGS
negotiated
$B+
Value
created
+
Complete category management transformations
+
Strategic
partnerships built
What We Offer

Capabilities

Negotiations

Our origin story begins here. We craft negotiation systems that generate remarkable savings and impact, while prioritizing key relationships. Our strategic coaching fosters a culture of success, delivering both an immediate ROI and sustained results.

Strategic Partnerships

Unlock value and growth with Conlego’s unique partnership management. We align key partners for ambitious joint business plans, unlock value by clarifying all aspects of funding, team support, innovation, supply chain optimization, or business transformation.

Category Management

Empower your merchants to make informed decisions and negotiate effectively with Conlego’s seamless system, strategically connecting insights, category strategies, assortment decisions, negotiation, and implementation for optimal outcomes.

Portager.ai

Supercharge your merchant organization with the first of its kind merchant focused software stack. Seamlessly integrate upstream and downstream category management processes, POG & inventory process, vendor bid/RFPs, and high-quality negotiations at scale. AI augmented. Conlego (human) administration. No API or legacy integration headaches.

Facilitation & Mediation

Dynamic facilitation and mediation services bridge the gap between retailers and brands, encouraging a return to collaboration and swift conflict resolution for unstoppable growth.

Training & Coaching

Elevate individual skills with our innovative training, emphasizing a problem solving approach to value creation. Led by industry practitioners with decades of retail experience, our workshops foster growth, build relationships, and prepare teams for the dynamic nature of negotiation.

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What Our Clients Say
Conlego has completely transformed our mindset around supplier negotiations. We’ve saved more than 7% in key categories in less than six months. That would not have seemed possible a year ago.
Chief of Merchandising
By helping us align with our partners around a common vision, strategy and priorities, we were able to grow sales by 8% in just the first year.
Chief Customer Officer
With the new system Conlego developed in connecting insights to a clear strategy at the category level, our suppliers were able to bring us better product and resources that helped us deliver our strategic goals.
Chief MerchantNational Pet Retailer
The training and coaching we received from Conlego has significantly increased the skill level of our teams.  Just days after our training, our team was able to realize significant new value and savings with our suppliers.
Chief MerchantNational Apparel Retailer
As a significant brand calling on the biggest retailers in the country, Conlego helped us develop a strategy and plan for negotiating with these retailers that led to extraordinary value for us, in a way the preserve our important relationships.

Clients

News & Insights

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Connect with us today to create more value and impact.

With a focus on maximizing value and fostering mutually beneficial relationships, Conlego is your partner in achieving retail excellence.

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